Best Graphic Design Principles Marketer Should Know to Optimize Marketing Efforts

Marketers must have a creative mind. Best graphic design principles marketer should know to optimize marketing efforts more and more. You don't have to design an entire campaign. But you can view simple edits and create a basic idea for any marketing or promotional project.

Design principles are the rules designer follows to create a design. The main principles of designing are emphasis, balance and alignment, contrast, repetition, proportion, movement, and white space. 

Visually, this functionality is interpreted by ensuring that an image has a center of attention, a point of focus. You may be thinking, “But wait! I thought design was about creativity. If you're an entrepreneur or novice designer, you might be tempted to go crazy and combine the five main fonts and colors that catch your eye, believing that you are creating something new and fresh. You are likely to end up with a confusing, unfinished, or just plain ugly design. 

Graphic designing is like any other discipline, follow to accurate rules that work beneath the surface to make work stable and balanced. If work lacks this balance, it becomes weak and ineffective. 

This article will introduce you to 7 basic design principles marketer should know. That will make your next project stand out. 

1. Balance and alignment: Always remember that each element you place on a page has a weight. Weight can come from color, size, or texture. Just as you wouldn't put all your furniture in one corner of a room, you can't group all your heavy items in one area of your composition. Without balance, your audience will feel like their eye is sliding off the page. 
The symmetrical design creates balance with weighted elements evenly aligned on both sides of a center line. On the other hand, the asymmetric design uses opposing weights like the contrast of a large element with several smaller elements to create a composition that is not uniform, but still has a balance. 
Symmetrical designs are always nice, even boring at times. Asymmetric designs are bolder. They can bring real visual interest and movement to your composition.

best graphic design principles marketer should know to optimize marketing efforts
2. Emphasis: You should ask yourself: what is the first information my audience needs to know? 
Take a mental look. Let your brain organize the information, then display your design in a way that communicates that order. If the group name is the most essential information, put it in the center or make it the most important part. Or you can put it on the stronger, bolder type. Learn more about color theory and use strong color combinations to make a splash. 
Like writing without an outline or building without an outline, if you start your composition without a clear idea of what you are trying to communicate, your design will fail. 

3. Contrast: Contrast is what people mean when they say that a design "stands out." It leaves the page and remains in your memory. Contrast creates space and difference between the elements of your design. To create legible harmony to your design, you background must be very different from the color of your elements. 
If you plan to work with text, understanding contrast is extremely essential, as it means that your type's weight and height are in balance. How will your audience know what is most important if everything is bold? 
When looking for examples of a really strong and effective design, you will notice that most designs only have one or two fonts. In fact, the contrast can be effectively obtained with two strong fonts or even with a strong font in different weights. When you add fonts, you dilute and confuse the purpose of your design. 

4. Proportion: Proportion is the visual size and weight of elements in a composition and their relationship to each other. It is often helpful to approach your design in sections, rather than in its entirety. 
By grouping related items together it can be important to make them smaller. Proportion can only be achieved if all elements in your design are properly sized and wisely placed. Once you get the hang of the alignment, balance and contrast, the ratio should come out organically. 

5. Movement: Movement is about mastering the elements of a composition so that the eye is conveyed from one to the other and the information is conveyed appropriately to your audience. The movement creates story. These elements are - especially balance, alignment and contrast - work in this direction, but without proper movement your design will be "Dead On Arrival". 
If you look at your drawing and feel your eye 'stuck' somewhere - one element is too big, too bold, something off center, no complementary color - go back and adjust until everything is in harmony. 

6. Repetition: If you limit yourself to two strong characters or three strong colors, you will soon find yourself having to repeat a number of things. It is well! It is often said that repetition unites and strengthens a design. 
Brand identity is another term for repetition. 

7. White space: Everything else is about what you add to your design. White space also called negative space, it is the only one that specifically relates to what you're not adding. White space is just that: the blank page around the elements of your publication. This can be a tricky area for budding designers. Giving a composition more breathing room can often change it from bad to successful. 
White space does not sit there and does nothing - it creates hierarchy and organization. Our brains naturally associate a large white space with an element of importance and luxury. In our view, however, objects in a region are grouped separately from other objects. 
White space can convey a completely different image or idea than your main design, which will reward your audience for their engagement. 

How to use the design principles
A model does not have to follow these rules strictly to be "good". Some absolutely stunning designs ignore one or more of the design principles to create striking and effective work. 
Important is communication, this is what makes a design so revolutionary and rewarding. 
The elements should be seen as moving and together tell a story. As you approach your design project, you should first familiarize yourself with these design principles. Only then you can break the rules to create your own signature style.

Conclusion: Actually I think every marketers must have graphic design knowledge. If you check the  covid19 has brought new marketing trends for 2021, in order to more productivity it's necessary for marketer to know about graphic designing. Graphics design helps to develop product marketing and sales. Let you understand your audience more. Please let me know what you think about it?

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